Question by dale l: Best means of marketing a waste water recycling product.?
The product has been tested over years with great success.Manufacturing the product is no problem.Our interest is taking this product to next level using minunim amount of investment.The product can be marketed to commercial & industrial customers that have enviorimental concerns.
Best answer:
Answer by Doran P
Well….since marketing your product is the only way your going to get customers…and getting customers is the most important thing that you need to accomplish, my thought is that putting a “minimal” investment into your marketing is not so smart.
The best methods of marketing cost some money…”Free” marketing …well you get what you pay for.
WHat you need then is “Efficient” use of your marketing budget….so, spending that money on methods that get your message out just just anyone and everyone, is not efficient. You need to get in front of the specific people who are going to buy your product.
The only way to do that is through Direct Mail.
When your target market is highly specific, and your offer is jaw dropping…then Direct Mail becomes superior to every other advertising mechanism out there.
Good Luck in your ventures!
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